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1.
Materials and innovative product development [electronic resource] : using common sense / Gernot H. Gessinger.

by Gessinger, G. H.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Burlington, MA : Butterworth-Heinemann, c2009Online access: ScienceDirect Availability: No items available :

2.
Principles of marketing

by Kotler, Philip.

Edition: 13thMaterial type: Text Text; Format: print Language: English Publisher: South asia : Pearson education, 2010Availability: Items available for loan: Call number: 658.8 KOT/P (1).

3.
Strategic brand management for B2B markets: road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print Language: English Publisher: Los angeles : Sage publishing, 2010Availability: Items available for loan: Call number: 658.827 SAR/S (1).

4.
Green marketing management

by Dahlstrom, Robert.

Material type: Text Text; Format: print Language: English Publisher: [s.l.] : Cengage learning, 2011Availability: Items available for loan: Call number: 658.8 DAH/G (1).

5.
Marketing theory: a student text

by Baker, Michael J.,Ed.

Edition: 2ndMaterial type: Text Text; Format: print Language: English Publisher: London : Sage, 2010Availability: Items available for loan: Call number: 658.8001 BAK/M (1).

6.
Strategic market creation: a new perspective on marketing and innovation management

by Tollin, Karin [Ed.].

Material type: Text Text; Format: print Language: English Publisher: Hoboken : Wiley, 2008Availability: Items available for loan: Call number: 658.802 TOL/S (1).

7.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 4thMaterial type: Text Text; Format: print Language: English Publisher: New jersey : Pearson education, 2013Availability: Items available for loan: Call number: 658.827 KEL/S (1).

8.
Innovation management: strategies, implementation and profits

by Afuah, Allan.

Edition: 2ndMaterial type: Text Text; Format: print Language: English Publisher: New york : Oxford university, 2003Availability: Items available for loan: Call number: 658.406 AFU/I (5).

9.
Aaker on branding: 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print Language: English Publisher: New delhi : Sage, 2015Availability: Items available for loan: Call number: 658.827 AAK/A (1).

10.
Product design: techniques in reverse engineering and new product development / Kevin N. Otto

by Otto, Kevin N | Wood, Kristin L.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Noida: Pearson, 2001Availability: Items available for loan: Call number: 658.5752 OTT/P (2).

11.
Introduction to product design and development for engineers [electronic resource] / by Dr. Ali Jamnia.

by Dr. Ali Jamnia [author.] | Taylor and Francis.

Edition: First edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : CRC Press, an imprint of Taylor and Francis, 2018Online access: Click here to view. Availability: No items available :

12.
Design thinking: new product development essentials from the PDMA / edited by Michael G. Luchs

by Luchs, Michael G [Editor] | Swan, K. Scott [Editor] | Griffin, Abbie [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Hoboken: Wiley, 2016Availability: Items available for loan: Call number: 658.5752 LUC/D (3).


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