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1.
Strategic brand management for B2B markets: road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print Language: English Publisher: Los angeles : Sage publishing, 2010Availability: Items available for loan: Call number: 658.827 SAR/S (1).

2.
Strategic brand management: building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 4thMaterial type: Text Text; Format: print Language: English Publisher: New jersey : Pearson education, 2013Availability: Items available for loan: Call number: 658.827 KEL/S (1).

3.
Aaker on branding: 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print Language: English Publisher: New delhi : Sage, 2015Availability: Items available for loan: Call number: 658.827 AAK/A (1).


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