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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing [electronic resource] / by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni.

by Vecchiato, Giovanni [author.] | Cherubino, Patrizia [author.] | Trettel, Arianna [author.] | Babiloni, Fabio [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Language: English Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013Online access: Click here to access online Availability: No items available :

2.
Neuroeconomia, Neuromarketing e Processi Decisionali [electronic resource] : Le evidenze di un test di memorizzazione condotto per la prima volta in Italia / by Fabio Babiloni, Vittorio Marco Meroni, Ramon Soranzo.

by Babiloni, Fabio [author.] | Meroni, Vittorio Marco [author.] | Soranzo, Ramon [author.] | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Language: English Publisher: Milano : Springer Milan : Imprint: Springer, 2007Online access: Click here to access online Availability: No items available :


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