Strategic market creation: a new perspective on marketing and innovation management

By: Tollin, Karin [Ed.]Material type: TextTextLanguage: English Publisher: Hoboken : Wiley, 2008Description: 439ISBN: 9780470694275Subject(s): Product management | Marketing -- Management | Marketing | New products -- Management | Strategic planning | Technological innovations -- Management | Technological innovations -- MarketingDDC classification: 658.802
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658.802 TOL/S (Browse shelf) Available 73938

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