Strategic brand management for B2B markets: road map for organizational transformation

By: Sarin, SharadMaterial type: TextTextLanguage: English Publisher: Los angeles : Sage publishing, 2010Description: 260ISBN: 9788132105220Subject(s): Product management | Branding (Marketing) | Brand name products -- Management | Industrial marketingDDC classification: 658.827
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658.827 SAR/S (Browse shelf) Available 66033

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