Fundamentals of creative advertising / (Record no. 72761)

000 -LEADER
fixed length control field nam a22 7a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171207150608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171207b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9782940411566
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BUR/F
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Burtenshaw, Ken
245 ## - TITLE STATEMENT
Title Fundamentals of creative advertising /
Statement of responsibility, etc Ken Burtenshaw, Nik Mahon and Caroline Barfoot
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Bloomsbury,
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages 183 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Commercial art
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mahon, Nik
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Barfoot, Caroline
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General/Text Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
        BP Central Library BP Central Library General Section 16/10/2017 3 1697.74 659.1 BUR/F 80802 General/Text Books

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