Benghozi, Pierre-Jean.

Digital Enterprise Design and Management 2013 Proceedings of the First International Conference on Digital Enterprise Design and Management DED&M 2013 / [electronic resource] : edited by Pierre-Jean Benghozi, Daniel Krob, Frantz Rowe. - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013. - XVIII, 183 p. 57 illus. online resource. - Advances in Intelligent Systems and Computing, 205 2194-5357 ; . - Advances in Intelligent Systems and Computing, 205 .

From the Contents: Use Case: Business Intelligence "New Generation" for a "Zero Latency" -- Organization (when decisonal & operational BI are fully embedded) -- The Enterprise as the Experiential Design Platform -- From a strategic view to an engineering view in a digital enterprise. The case of a multi-country Telco -- GrammAds: Keyword and Ad Creative Generator for Online Advertising Campaigns -- Interoperable Systems and Software Evolution: Issues and Approaches.

This book contains all refereed papers that were accepted to the first edition of the « Digital Enterprise Design & Management » (DED&M 2013) international conference that took place in Paris (France) from February 12 to February 13, 2013. (Website: http://www.dedm2013.dedm.fr/) These proceedings cover the most recent trends in the emerging field of Digital Enterprise, both from an academic and a professional perspective. A special focus is put on digital uses, digital strategies, digital infrastructures and digital governance from an Enterprise Architecture point of view. The DED&M 2013 conference is organized under the guidance of the CESAMES non profit organization (http://www.cesames.net/). and benefits from the support of the "Innovation and Regulation of Digital Services" Chair (Orange, Ecole Polytechnique and Telecom ParisTech) and of the "Complex Systems Engineering" Chair (Dassault Aviation - DCNS - DGA - Thales - Ecole Polytechnique - ENSTA ParisTech – Telecom ParisTech).

9783642373176

10.1007/978-3-642-37317-6 doi


Engineering.
Engineering economy.
Engineering.
Computational Intelligence.
Engineering Economics, Organization, Logistics, Marketing.

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